Ultra-Luxury
Atelier standards. Hand-stitched ostrich, polished obsidian, hexagonal-quilted leather, brushed champagne-gold. No wood. Every material chosen by intention.
THE ULTRA CAR · DEFINING A NEW CATEGORY
SCROLL
An American
Ultra-Luxury Performance Revolution.
2,800 horsepower. Hand built in America. Six vehicles. One doctrine.
THE ULTRA CAR
A new category of vehicle.
Vehicles that combine hypercar-grade performance, ultra-luxury craftsmanship, and software-defined multi-role behavior. Vehicles that compete simultaneously on speed, opulence, and technology.
Hypercar Performance
2,800 horsepower from a hybrid drivetrain. Dual-turbo V8 hand-built by an American racing-engine specialist. Dual front axial-flux motors and integrated rear e-module. World-record performance in every body style.
American Pedigree
Hand-built racing-grade V8s. Performance forced-induction engineering. Premium acoustic co-engineering. Hand built in America. Every door sill carries the words.
ENGINEERED FOR THE ULTRA CAR
V8
Apex 8 Ultra
6.2L dual-turbo V8 hand-built by an American racing-engine specialist. 1,200 hp from combustion alone. Each Ultra-tier engine carries an individual builder's plaque.
A·
ULA Ultra Luxury Audio
In-house acoustic engineering subsidiary. Up to 33 speakers per cabin, co-tuned with the exhaust manifolds. Anatum retains a pair of iconic blue VU meters above the dashboard.
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SCANT Atelier
Independent design house and atelier. Hand-finishes SCANT-tier vehicles with bespoke materials, custom monograms, and constellation headliners. Allocation by atelier invitation.
★
Hand Built In America
Every chassis. Every plate. Every door sill. Hand-assembled by American craft specialists. The "HAND BUILT IN AMERICA" inscription is etched on each Ultra-tier door sill, individually numbered.
ULA conversations are underway with leading American performance and audio engineering houses. Final partnership announcements at production lock.
CATEGORY LEADERSHIP
World record holder. Every category.
CategoryPrevious RecordULA
Hypercar Top SpeedBugatti Chiron SS 300+ — 304 mphAnatum — 318 mph
Front-Engine GT Top SpeedAston Martin DBS — 211 mphEunectes — 295 mph
Hyper-Sedan Top SpeedLucid Air Sapphire — 205 mphNoctua — 285 mph
Performance SUV Top SpeedAston Martin DBX 707 — 193 mphAsper — 225 mph
Three-Row SUV Top SpeedBMW Alpina XB7 — 180 mphMastodon — 210 mph
Luxury Pickup Top SpeedTesla Cybertruck — 130 mphBehemoth — 180 mph
Luxury Pickup Tow CapacityRivian R1T — 11,000 lbBehemoth — 17,000 lb
Production Combined OutputKoenigsegg Gemera — 2,300 hpULA Ultra-tier — 2,800 hp
ENGINEERING SIGNATURES
No one else ships these.
Records and horsepower are the table stakes. The deeper differentiation is in features that no other automaker will commit to — because the manufacturing, the supply chain, or the brand discipline isn't there.
01
One drivetrain. Six vehicles.
The same Apex 8 Ultra hybrid — 6.2L dual-turbo V8 plus axial-flux e-motors — powers every ULA Ultra-tier body. 2,800 hp combined across hypercar, sedan, SUV, three-row, GT, and pickup. Even brands that share platforms split drivetrains by body style. ULA does not.
02
Co-engineered exhaust + cabin acoustics.
The Apex 8 exhaust manifolds and the 33-speaker cabin profile are tuned as one integrated acoustic system. Stealth mode cancels exhaust harshness through the speakers; Ultra mode amplifies the V8 character to fill the cabin. No other manufacturer ships this kind of sound engineering.
03
Constellation headliner per mythology.
Every panoramic roof carries fiber-optic stars in the silhouette of its vehicle's namesake — a peregrine falcon for Anatum, a little owl for Noctua, a mammoth for Mastodon, a coiled serpent for Asper, an anaconda for Eunectes, an earth-titan for Behemoth. SCANT-tier owners specify the exact night sky.
04
Bed-as-cabin (Behemoth).
An 8-foot pickup bed treated as a continuation of the cabin: hexagonal-quilted leather floor and walls, integrated champagne cooler, grill module, folding hospitality stools, ULA Ultra Luxury Audio bed speakers. Tailgate hospitality as a category no manufacturer has attempted.
05
Twin headrest speakers · every seat.
Bentley and Mercedes mount headrest speakers on the front seats. ULA Ultra-tier mounts a precision-engineered pair on every seat — including the third row of the Mastodon, the rear executive lounge of the Noctua, and the bed of the Behemoth. Sound follows the rider, not the body style.
06
Adaptive-tint glazing + programmable lighting.
Ultra-tier ships electrochromic glass on every window with per-window driver control, and tunable white-spectrum headlights from 2700K warm to 6000K cool-bright. Ultra SCANT unlocks the headlight and grille light to the full visible spectrum — atelier-curated, programmable, synced to cabin ambient.
07
Hidden script inscriptions.
Hebrew בהמה etched into the Behemoth's obsidian console. Greek ΕΥ ΝΕΚΤΗΣ on the Eunectes. Each vehicle carries a private signature in the language of its myth — invisible until you know to look.
08
Personal Mode · OTA for life.
Owners tune exhaust character, anti-lag intensity, decel-pop calibration, and cabin acoustic profile from the cabin display. Five presets ship from the factory; SCANT owners receive bespoke profiles from the atelier. Updatable over the air across the lifetime of the vehicle.
MATERIALS & PROVENANCE
Hand-built. Hand-stitched. Hand-finished.
No wood. No leatherette. No plastic chrome. Every ULA cabin is finished in materials specified for the way they age — and in a process that ends with a builder's plaque on the engine.
Hexagonal-quilted ostrich
The brand's signature seat material. Ostrich nappa stitched in the hex motif that recurs across grille, wheel, and headliner. Available throughout the cabin on every Ultra-tier vehicle.
Anaconda-skin embossed nappa
Subtle scaled embossing across nappa leather. Asper and Eunectes carry this signature on door cards, dashboard, and luggage. Eunectes ships with a bespoke three-piece matching luggage set.
Faceted crystal switchgear
Drive-mode puck and shifter cut from solid faceted crystal. Diamond-cut crystal flutes in the Noctua's champagne refrigerator. Mother-of-pearl rings around critical controls.
Brushed champagne-gold
The brand's signature accent metal. Hand-applied to dash plates, door pulls, headliner trim, and the engine builder's plaque. Patinas with use, never coats.
Constellation fiber-optic
Headliner stars woven from individually fed fiber-optic strands. Each vehicle's mythology silhouette is hand-positioned. SCANT-tier owners specify the exact night sky to be reproduced.
Hand-built in America
Every door sill carries the words. Every plate confirms the origin. The Apex 8 and Apex 8 Ultra engines are assembled and stamped by the engineer who built them — every Ultra-tier engine carries a builder's plaque.
PERSONAL MODE
Five drive characters. One vehicle.
Drive mode and cabin acoustic profile are co-tuned. Switch character without switching cars.
01
Stealth
Cancel exhaust harshness. Prioritize cabin silence. Soft bass, neutral mids.
02
Comfort
Civilized exhaust note, gentle anti-lag. Long-distance neutral.
03
Sport
Open exhaust, balanced character. Tight low-end, articulate highs.
04
Ultra
Maximum theatrics. All sources active. Track-spec.
05
SCANT Bespoke
Custom acoustic profile created at the SCANT atelier. OTA-updatable forever.
Hasan Mutlaq · Founder
FROM THE FOUNDER
A new American category.
I started ULA because I refused to accept the choice every American buyer has been forced to make for forty years: the speed of a hypercar, or the craft of an atelier — never both. ULA is the answer.
Six vehicles. One drivetrain doctrine. 2,800 horsepower. Each one hand-built in America, each one finished with materials and inscriptions that nod to its mythology — a falcon, an owl, a serpent, a mammoth, a titan, an anaconda. Each one carries the words on the door sill: HAND BUILT IN AMERICA.
I'm not asking you to take a leaf-spring brand and call it luxury. I'm asking you to step into a category that didn't exist before. The Ultra Car. Built for the buyer who refuses the false choice.
Hasan Mutlaq
Founder · ULA Ultra Luxury Automotives
RESERVE
Your place is waiting.
Refundable deposits open the door to ULA ownership. Configure your vehicle. Build your tier. Begin the relationship.
Begin ConfigurationTHE LINEUP
Six vehicles. One doctrine.
Every ULA Ultra-tier vehicle shares the same Apex 8 Ultra hybrid drivetrain — 2,800 hp combined. Each vehicle expresses that power in its own mythology, body style, and atelier character.
HERITAGE
Six. One doctrine.
A new category of American performance — hand built, atelier-finished, lined up the way a lineup is meant to be.
The first run.
The Anatum drag-race film — the first ULA brand film, the moment the lineup announced itself. 0–60 in under two seconds, 60–120, 120–200, then a hard powerslide stop. A statement of intent.
FOUNDER
Hasan Mutlaq.
I started ULA because I refused the false choice every American buyer has been forced to make for forty years: speed of a hypercar, craft of an atelier — never both. Six vehicles. One drivetrain doctrine. Hand built in America. Each one carries the words on the door sill.
Hasan Mutlaq · Founder
The Founder
Hasan Mutlaq founded ULA to define a new category of American luxury performance — vehicles that compete simultaneously on speed, opulence, and technology. ULA is the realization of an unwavering vision: that American performance and Old-World craftsmanship can occupy the same chassis.
The Mythology
Every ULA vehicle carries a name from classical, scientific, or biblical tradition — and a hidden constellation in the panoramic glass roof. Anatum (peregrine falcon). Noctua (little owl). Asper (serpent). Mastodon (mammoth). Behemoth (biblical earth-titan). Eunectes (anaconda — Greek for "good swimmer"). Hidden ancient-script Easter eggs are etched into the obsidian inlays of select vehicles.
The Doctrine
Three tiers of commitment. Signature — real-volume luxury performance. Ultra — no-compromise engineering flagship. SCANT — atelier serialized commission, hand-finished by SCANT, allocation by atelier invitation.
ATELIER & DESIGN HOUSE — COMING SOON
SCANT.
An atelier announcement. Allocation by atelier invitation. Independent customization & design — the white space between Old-World ateliers, hypercar coachbuilders, edgy heritage jewelers, and limited-drop streetwear.
POSITIONING
A category of one.
Heritage atelier prestige. Hand-built engineered extremity. Youth-luxury edge with hype-drop culture. SCANT is the customization house no one else can be — sitting in white space between Old-World ateliers, hypercar coachbuilders, edgy heritage jewelers, and limited-drop streetwear.
SCANT operates across automotive, marine, aviation, residential, architectural, and bespoke product commissions. ULA SCANT-tier vehicles are SCANT's flagship automotive program — allocation by atelier invitation.
COMMISSION CATEGORIES
- ULA SCANT-tier vehicles (Signature SCANT, Ultra SCANT)
- External automotive customization (any marque)
- Marine — yachts, cigarette boats, custom cabins
- Aviation — private jets, helicopters, custom interiors
- Residential — homes, penthouses, atelier rooms
- Architectural — buildings, hospitality, retail
- Bespoke product — watches, jewelry, leather goods
- Strategic luxury design consulting
SCANT-EXCLUSIVE EXPRESSION
Light & glass, programmed to the owner.
Two engineering features SCANT-tier alone can specify without limits.
Full-RGB lighting signature
SCANT-tier vehicles unlock the headlight and grille light to the entire visible spectrum. Atelier-curated palettes per commission, programmable scenes, and synchronized cabin ambient lighting. Ultra-tier ships tunable warm-to-cool white (2700K → 6000K). Signature ships fixed daylight white. Only SCANT runs the full color spectrum.
Adaptive-tint glazing
Every window is electrochromic on Ultra and Ultra SCANT. Driver-controlled, continuously variable from clear to private, per-window or whole-cabin master. Step into the back of a Noctua at noon and have the rear cabin go opaque before the door closes — no curtains, no film, no shade.
ULA ULTRA LUXURY AUDIO
Engineered for the cabin.
Exhaust note and cabin acoustics, co-engineered as one integrated system. Every harmonic is intentional.
ULA ULTRA LUXURY AUDIO
Every speaker bears the shield.
Hand-built champagne-gold and black billet drivers, engineered in-house. The diaphragm rim is engraved ULA ULTRA LUXURY AUDIO. Every cabin speaker is signed by its maker.
28Speakers · Signature
33Speakers · Ultra
2Twin headrest speakers · per seat
5Personal Mode profiles
Five sound profiles. Owner-tuned.
Stealth
Cancel exhaust harshness. Prioritize cabin silence. Soft bass profile, neutral mids.
Comfort
Civilized exhaust note, gentle anti-lag. Warm mids, balanced highs. Long-distance neutral.
Sport
Open exhaust, balanced character. Tight low-end, articulate highs. Daily driver enthusiasm.
Ultra
Maximum exhaust theatrics. All sources active. Aggressive bass, sharp transients. Track-spec.
SCANT Bespoke
Custom acoustic profile created at the SCANT atelier. OTA-updatable across the lifetime of the vehicle.
33-Speaker Ultra-Tier System
Dual-driver door audio (mid-range hexagonal speaker + lower hexagonal subwoofer). Twin precision-engineered headrest speakers per seat. A-pillar speaker pods at each end of the hyperscreen. Cargo-bay subwoofers. Active sound shaping per drive mode.
Co-Engineered with Exhaust
The acoustic engineering team tunes the cabin profile alongside the Apex 8 exhaust manifolds. Stealth and Comfort modes cancel unwanted frequencies. Ultra mode amplifies the V8 character through 33 speakers.
Anatum Exclusive — Blue VU Meters
Anatum Ultra retains a pair of iconic blue VU meters mounted above the dashboard. Reframed as "ULA Ultra Luxury Audio" badge plates. The meter aesthetic is the visual anchor — a brand-exclusive cockpit signature.
Personal Mode — Owner Tuned
Owners can tune exhaust character, anti-lag intensity, decel pop calibration, and cabin acoustic profile within Personal Mode. SCANT-tier owners receive bespoke sound profiles created at the atelier. OTA-updatable across the lifetime of the vehicle.
HAND BUILT IN AMERICA
Every door sill carries the words.
Every plate confirms the origin.
Apex 8 — Engine Build
Hand-built Apex 8 and Apex 8 Ultra V8 engines, assembled by a Wisconsin racing-engine specialist. OEM-grade quality, certification, and warranty service. Each Ultra-tier engine carries a builder's plaque.
Forced Induction
American performance-engineering consultancy on the Apex 8 Ultra forced-induction system. Co-credit on Ultra-tier engines. Primary architecture support on the SCANT-tier HEMI-derived 1,500 hp commission variant.
ULA Ultra Luxury Audio
In-house acoustic engineering subsidiary co-developing the integrated cabin–exhaust acoustic system. Every ULA speaker bears the ULA shield.
SCANT Atelier — Hand Finishing
SCANT-tier vehicles receive their atelier customization layer at the SCANT campus. Bespoke materials, custom monograms, hand-finished surfaces, individual builder identification.
Privacy
Privacy Policy
Effective 2026-05-02. ULA collects only the information necessary to maintain your reservation and concierge relationship: your name, contact details, and configuration. We do not sell your data. We do not share with marketing partners. Reservations are processed by ULA Concierge directly. Cookies are used only for session continuity and configurator state. You may delete your reservation and all associated data at any time by contacting legal@ula.to.
For full GDPR / CCPA disclosures, contact legal@ula.to.
Terms
Reservation Terms
A ULA reservation is a refundable expression of intent to acquire a vehicle. Deposits are held in escrow and refunded in full if the reservation is cancelled prior to production lock. Production lock occurs upon final material confirmation by the ULA Concierge and is communicated in writing 30 days in advance. Configurator pricing is indicative; final pricing is confirmed in the build agreement signed prior to production lock. ULA reserves the right to allocate SCANT-tier vehicles based on configuration depth, atelier alignment, and reservation order — not on bid amount.
Full reservation contract provided at deposit time. Questions: legal@ula.to.
SCANT ATELIER
By atelier invitation.
SCANT-tier configuration is not yet available through the public configurator. The atelier program is opening in stages, with allocation by direct invitation from the SCANT team.
To begin a conversation about a SCANT commission — for a vehicle, a yacht, an architectural project, or a bespoke product — contact the atelier directly:
SCANT pricing, allocation, and waitlist are confirmed individually with each principal. There is no public price sheet.
THE COMPANY
Who's behind ULA.
A new American automaker, founded by an operator who refused the false choice between speed, craft, and software. The team is small, intentional, and built for the long arc of the brand.
Hasan Mutlaq
Founder · CEO
FOUNDER
An operator's automaker.
Hasan Mutlaq founded ULA out of a refusal. American buyers had been forced to choose for forty years — the speed of a hypercar, or the craft of an atelier, or the software intelligence of a modern EV. Never all three.
ULA is the answer to that refusal. Six vehicles, one drivetrain doctrine, hand-built in America, finished with materials and inscriptions that nod to each one's mythology. SCANT — Hasan's atelier and design house — provides the customization layer for SCANT-tier vehicles and operates independently across automotive, marine, aviation, residential, and bespoke product commissions.
Hasan also operates a real estate operating system — a separate venture leveraging the same operational discipline. ULA, SCANT, and the real estate program share an ownership philosophy: serialized, allocated, and built for the long arc of the relationship.
PRINCIPLES
How ULA operates.
01
Operator-led, not consultant-led.
Decisions are made by people who own the consequences — not by external strategy firms. Every commitment is the founder's commitment.
02
Built for the long arc.
ULA is an automaker, not a campaign. The brand is built for the next forty years — and the relationship with each owner is built the same way.
03
One drivetrain. Six bodies.
The Apex 8 Ultra hybrid is the engineering anchor of the lineup. Every Ultra-tier vehicle shares the same 2,800 hp drivetrain, hand-assembled and stamped by the engineer who built it.
04
Atelier in the loop.
SCANT — the customization atelier — operates independently and feeds the lineup. The atelier is not a department; it's a parallel design house that ULA commissions for SCANT-tier work.
05
Hand-built, on the record.
Every door sill carries the words. Every plate confirms the origin. Every Ultra-tier engine bears the builder's plaque. Provenance is not a brochure claim — it is a manufacturing discipline.
06
Quiet about quantity.
ULA does not publish SCANT-tier production numbers. Allocation is by atelier invitation. Pricing for SCANT commissions is confirmed individually. There is no public price sheet for the atelier program.
Joining ULA.
The team is small. Roles open as they become essential, not as a hiring funnel. Engineers, atelier craftspeople, owner-relationship managers, and operations leaders welcome.
PRESS · BRAND KIT
Everything a journalist needs.
Hero photography, brand films, the wordmark and crest in SVG and PNG, and a one-page brand fact sheet. Use for editorial coverage of ULA Ultra Luxury Automotives. Direct press inquiries to press@ula.to or use the inquiry form.
BRAND FACT SHEET
ULA at a glance.
BRAND ASSETS
Wordmark, crest, lockups.
Vector source files preferred — SVG scales to any size without quality loss. PNGs provided where you need a quick raster.
ULA Crest · Gold on Black
Primary mark. Use on dark backgrounds.
Master Lockup · Crest + Wordmark
Use when both crest and "ULTRA LUXURY AUTOMOTIVES" must be visible.
Monochrome · Gold
Single-color gold. For technical layouts.
Monochrome · White
Single-color white. For dark photography overlays.
Monochrome · Black
Single-color black. For light backgrounds and print.
Monochrome · Silver
Single-color silver. For neutral applications.
HERO PHOTOGRAPHY
High-resolution renders.
Right-click → "Save image as..." or click the image to open at full resolution. Credit: Image courtesy of ULA Ultra Luxury Automotives.
BRAND FILMS
15-second cinematic clips.
1916×1080, h264, 24fps with audio. Direct-link or download for editorial use.
Need something specific?
Higher-resolution masters, additional angles, founder quotes, or interview availability — reach out and we'll arrange it.
Press Inquiry FormREQUEST AN AUDIENCE
Before the deposit.
For serialized buyers who would prefer a private conversation before configuring on a public form. Atelier visits, private test drives, and SCANT commission inquiries are arranged individually by the ULA Concierge.
PRESS · INVESTORS · PARTNERSHIPS
A different door.
For journalists, investors, suppliers, partners, and prospective hires. Buyer questions belong on the audience request; this form routes to the right desk inside ULA.
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